Area of Expertise: Marketing & Entrepreneurship
Tabinda Usman is the co-founder of Touracious and is currently leading the PR and outreach Centre for Entrepreneurship in Superior University. With over 12 years of experience in the training and education field, she has worked with multiple advertising firms in the UAE as a mentor. She also holds the lead in organizing the first social media forum title PAKSMF, which creates awareness and communication about emerging social media trends in Pakistan. In addition to her work as a trainer, Tabinda also writes and publishes case studies on different firms of Pakistan. She has presented her work on various platforms. She started working on CPEC, under the Institute of Rural Management and presented her findings in Middlesex University, Dubai. Tabinda Usman has been an outstanding student, topped in her graduation and earned the gold medal in sports.
Tabinda is an active public speaker and has acted as a judge for different startups. She has received a lot of respectable entitlements for her work in the entrepreneurial ecosystem: Kinnaird Center for Entrepreneurship, Hult Prize International, Imagine Cup powered by Microsoft, APWM, LUMS entrepreneurial society to name a few. Tabinda is the member of the marketing association of Pakistan along with many other outreach programs.
Tabinda Usman has put in a lot of hours in the field of organizing and planning the curriculum, brand activation and marketing campaigns and organizing events. She has organized Industry roundtable for IT students and teachers, focus groups of school principals for a school entrepreneurship project. Furthermore, she set an inspirational example by hosting Kaboom (Industry academia platform for students), Markebition (showcasing of marketing projects), represented Chaudhary Muhammad Akram Center for Entrepreneurship in Superior University in their Entrepreneurial Revolution program, organized 10 workshops and invited several speakers from industry to bridge the gap between industry and academia